DEI Sponsors Triple Crown of Rodding

Crown Royale

Design Engineering Inc., (DEI) will be the official heat-and-sound control sponsor of the Triple Crown of Rodding, a new premier event for hot rods and trucks, at Nashville Superspeedway in Lebanon Tenn., September 8 and 9, 2023. The Triple Crown of Rodding showcases hot rods, customs, classics and muscle cars through 1972 and American-made trucks through 1998.


The Triple Crown of Rodding event was inspired by Shades of the Past, an event that was held for more than 40 years the weekend after Labor Day in Pigeon Forge, Tenn. When that show ended in 2022, Bobby Alloway of Alloway’s Rod Shop teamed up with Gary Case of Stylin’ Concepts and the Sport Truck Nationals to create an automotive event unlike any other, the Triple Crown of Rodding.

“The Triple Crown of Rodding is going to be a one-of-a-kind event. It is going to take you back to the days when car shows were really big events. Not just a show to bring your car to. That’s why we just had to be involved. With the star power of the best builders, the very best of the best vehicles in the country, and all of the DEI customers that showcase our products in their builds in one location, we just had to be a part of it,” said Steve Garrett, Creative Director, DEI. “This is going to be a good one for years to come.”


The Triple Crown of Rodding will feature an elite-level awards program with more than 40 state-of-the-art trophies including the Triple Crown Winners: Best Street Rod, Best Street Machine, Best Street Cruiser, Best Truck (up to ’72) Best Truck (’73-’87) and Best Truck (’88-’98). A brand new 2023 Chevrolet Pickup Hot Rodded by Alloway’s Rod Shop will be given away by luck-of-the-draw to one lucky registered participant.

And if you want star power, there is a long list of A+ builders that will be there that use DEI products, doing meet-and-greets, showcasing their builds, and choosing their favorite vehicles for their very own custom award and trophy. Meet celebrity builders like Phil and Jeremy Gerber (Roadster Shop), Jonathan Goolsby (Goolsby Customs), Jesse Greening (Greening Auto Company), Alan Johnson (Johnson’s Hot Rods), and many more top line builders and celebrities.


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Design Engineering Inc.






(440) 930-7940


604 Moore Road

Avon Lake, OH 44012

ABOUT Design Engineering Inc.®

Design Engineering (DEI), located in Avon Lake, OH, specializes in the development of thermal and acoustic performance products for the for the automotive and powersports industries. DEI also makes cryogenic intake systems and related accessories under the CryO2 brand, acoustical insulation, and sound-deadening products under the popular Boom Mat brand, as well as a full line of performance coolant additives under the brand Radiator Relief.